About Us

Geetha Jayaraman, born in Malaysia and schooled in India and U.S., is a Plant-Based food entrepreneur/ C.E.O. of Spoon and Sprout (@spoonandsprout ), and its snacks division, Grab 'Em Snacks (@grabemsnacks ) in Houston, TX, USA.

A lifelong vegetarian, Geetha raised 2 sons in NYC exurbs, prepared their after-school meals (who skipped flavorless and unhealthy cafeteria lunches K-12), festive parties at home and managed the Ridge High School cafeteria during weekend Forensics tournaments for hundreds of hungry, fiercely debating students from the TriStates for over 6 years!

Spoon and Sprout started out as Grab 'Em Snacks, making plantain chips from freshly peeled green plantains, organic spices, high-oleic oils, and sea-salt. After including a vegetarian cafe near Princeton, NJ ( Spoon & Sprout ) and running it for 2+ years, Geetha reinvented it in Brooklyn along three lines of plant-based offerings - Catering for Corporate lunches, weekend Pop-Up events, and Snacks for the CPG market.

Mostly self-taught, Geetha promotes nutritionally well-balanced ingredient mix of

  • perishables (seasonal veggies, from known farmers practicing Organic or IPM),
  • non-perishables -
□ herbs/spices, mostly organic - to lead with flavor
□ Pulses (legumes, whole grains, beans) - to address nutrient-density while minimizing highly processed meat-substitutes like Seitan

In NYC, Geetha worked as Director of Finance & Accounting for Corbin Hill Food Project and frequently volunteered her craft and time: at NYC Healthy Food Alliance to train kitchen staff of Brooklyn P.S. 261; appeared as Guest Chef on EarthDay 2019 at Citi's (Global Headquarters) ThreeEightyAte Cafeteria, weekends as a Demo Chef at GrowNYC Union Square Green Markets, fundraisers for "Immigrant Families Together" and local farmers; Brooklyn Borough Hall's vegan meetups and numerous other Farmers Markets.

She explored San Antonio in 2019 and 2020 performing Cooking demos at SA Pearl Farmer's Market, Natural Grocers stores and was the solo Plant Based vendor at Alamo Heights Farmers Market. In 2020, Geetha won a scholarship and received her Plant-Based Nutrition Certificate from Center for Nutrition Studies at eCornell.

Her passion is to educate and help any (healthy-) food desert to incorporate balanced plant-based dishes into people's lifestyles - a proven way to a) indulge healthily, b) boost one's immunity (especially in these uncertain times where everyone is learning to cope with Covid-19) and c) to make an impact on the sustainability of communities, towns all the way to the nation – strengthening one’s infrastructure WILL help us Build Back US Better and (C)leaner!

Geetha made Houston her home in Spring '21, plans to grow her Plant Based prepared foods and snacks and have a Retail presence in '22 – until then, you can order her products at Spoon and Sprout and follow us on social media - FB, IG, and LI.